Mobile Oil Change Business – Keeping Track Of Your Business And Customers

Let’s say you have a solid mobile oil change business and you want to make sure you keep track of your customers and keep them from migrating to competitors who put out low-ball coupons or fixed site locations with low-cost come-ons. What’s the best way to do this? Well, not long ago a successful mobile truck repair and oil changing entrepreneur asked me if “there is a program that will help with keeping track of customers, and help keep track of when to send out a flyer/postcard for repeat business.” Turns out the answer; is yes and this is a very good question. Let’s talk shall we?

Yes, there are several “Contact Management Software suites for small businesses” in fact, just search that phrase, better yet there are Apps now that do the same thing, store it all in the cloud and do nearly everything for you, inexpensive service companies, usually they are quite good. Also if you do mobile oil changing there are several companies in the Industry that will do this for you, sometimes the companies that sell you the oil will give you such software, others are Industry Vendors and often at trade shows, but if you don’t have time to go to one, just subscribe to NOLN – National Oil and Lube News; you can find them online because these contact software companies advertise with them.

Also there are such data bases for the auto detailing business and especially nice and sophisticated systems for carwashes. Subscribe to Professional Carwashing Magazine; also online. All these are great places to find the tools to keep track of customers.

Now then, what about integration of this data with financial spread sheets for forecasting and preparing accounting statements and taxes? This was the entrepreneur’s next important question; “What type of financial programs are out there besides Quickin Books. I have used it in the past and I figure there might be a better one out there that I may not know of. What did you use?”

Personally, I like Quicken and QuickBooks a lot, easy to work with and all the CPAs can use this information to help you. However there are Quicken “partners” that are industry specific, which makes it really nice to do spread-sheets, projections, proformas, and forecasting – also building nice P&Ls and Balance Sheets, and other misc. business financial documents. It’s nice to be all-connected, with a data base system including everything, even down to the end user information, of course security is very important for any platform, as you can NEVER allow yourself to be hacked or have a laptop stolen with personal customer information on it – right? Think on this and continued success in your mobile oil change business.

Business Communication: Are You Providing Guides for Your Business?

If you want people to do business with you, they have to be able to find you.

For people to find you, you have to make sure that you have guides leading them to your business.

Guides are often people, but they can sometimes be things as well, such as maps or websites or other useful tools that lead others to our door.

The prime guides for any business are the people who work for them, regardless of what role they play or where they fit on the organizational chart.

If your employees share your intent and are dedicated to the work that they do, they will be beacons of light guiding clients to your door. In an era of disengagement, the company that is able to light a passion in their workers is the company most people really want to do business with. We are all searching for someone who cares.

Equally important guides are your customers. When they are happy, they will each make it their unpaid mission to bring more and more business to you. They are happy, and they want their friends to be happy too, so they encourage them to call on the place that met their needs for a reasonable investment.

Within your business, your employees play many different roles but one must also be a guide.

That starts with the receptionist at the front door who makes people feel welcome, sees to their comfort, and allows them access to the person who can guide them to the next step.

They are then guided by a manager, perhaps, and if that person cannot complete the service they require, all the way to the owner.

At each stage, the guide must remain respectful and courteous to the person approaching the business.

Think about the companies you enjoy doing business with, the places to which you remain loyal and give referrals to your friends. What is it about them that makes you feel good?

You will find it is the car repair shop where the front desk person at the service bay is cheerful and helpful and remembers you. You will find it is the place where the guide delivering the service gives you a reasonable expectation of when the work will be completed and for what cost, and delivers according to the guidelines he or she has given you.

You will find it is the food shopping area where you feel welcome because there is ample parking, shopping carts at the door and no unnecessarily long waiting periods to get checked out.

Just as every person wanting to achieve something needs a guide, so does every business who wants to prosper need to ensure they offer guides.

Guides are not mere conveniences to the business like telephone answering systems that leave the caller in limbo. Guides are conveniences to the customers. When your business offers good guides to help customers and other business partners achieve their intent, you will continue to prosper.